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Modesto, CA, April 23, 2019 (GLOBE NEWSWIRE) -- When Modesto parents Amira and David Purto first encountered head lice with their daughters, they were overwhelmed. “We received so much conflicting information about over-the-counter treatments, home remedies, and nitpicking, and none of the methods could be guaranteed,” Amira said. “It was exhausting, and after hours and hours of nitpicking to get every last egg I thought, there has to be a better way.”
When the couple discovered Lice Clinics of America® and the AirAllé® medical device, they decided to bring this revolutionary service and technology to Modesto. “When we learned that it was possible to be lice-free in an hour, with no stress or uncertainty, we knew we wanted to bring this service to our community,” David said.
The Purtos recently opened Lice Clinics of America – Modesto to provide screening, diagnosis and treatment for people dealing with head lice. The clinic is staffed by certified operators of AirAllé®, the FDA-cleared medical device that kills head lice and lice eggs (nits) using heated air in a single treatment that takes about an hour and is guaranteed to be effective.
Amira left her 20-year career in the dental field to manage the Modesto clinic. As a health care professional, she is concerned about the unfair stigma associated with head lice. “A lot of people don’t seek treatment because they are embarrassed and think that they did something wrong,” she said.
“We want people to understand that lice do not discriminate and that everyone from babies to the elderly can get lice regardless of how clean they are,” she said. “We are very excited to be able to educate our community about lice and to be a resource to parents, pediatricians, school nurses, and daycare centers, and other organizations,” adds David.
Lice have become more difficult to treat in recent years because they have become resistant to the active pesticides used in the most popular lice products. A 2016 study published in the Journal of Medical Entomology found that 98 percent of head lice in the United States have developed a genetic resistant to pyrethroids, the pesticides used in over-the-counter lice treatment products.
Dubbed “super lice,” pesticide-resistant lice are no match for AirAllé because it doesn’t rely on pesticides or chemicals at all. Instead, the heated air kills lice and eggs by dehydrating them. Also, because it kills lice and eggs all at once, the AirAllé treatment eliminates the need for tedious, time-consuming nitpicking, which can take hours whether done at home or professionally and is prone to human error. Miss one nit and it can hatch, and a fresh case of head lice will begin.
The AirAllé medical device has been clinically proven to kill live lice and more than 99 percent of eggs. It has successfully treated more than 500,000 cases of head lice in clinics around the world, with a success rate better than 99 percent.
The Modesto clinic is located at 937 Coffee Road, Suite 800, and is open six days per week by appointment. AirAllé treatments come with a 30-day guarantee when all household members are treated or screened for head lice.
With 350 clinics worldwide in 35 countries, Lice Clinics of America (www.LiceClinicsOfAmerica.com) is the largest network of professional head lice treatment centers in the world. Its patented heated-air device, AirAllé, has effectively performed more than 500,000 head lice treatments. Lice Clinics of America and AirAllé (www.airalle.com) are brands owned by Larada Sciences™, Inc., which is headquartered in Salt Lake City, Utah.
Amira and David Purto Lice Clinics of America - Modesto (209) 248-6358 firstname.lastname@example.org